ImmunoLytics is a world class mycology laboratory dedicated to testing for mold, bacteria and environmental contaminants. While their business was booming, their brand was designed in house and with tools that didn’t communicate a world class laboratory. After careful analysis of the customer journeys for both the direct to consumer audience as well as a growing segment of functional medicine doctors, One Creative completely redesigned the entire experience for both customer segments resulting in year over year growth.

Identity

Packaging

Illustration & Iconography

Website